Mơ is a non-profit organization, focused on improving the quality of life for blind and visually impaired people through programs and activities: Research, Education & Charity. In order to expand the doors of opportunity and to create positive changes for the blinds and visually impaired community.

Client

Personal - Graduation

Year

2024

Category

Branding

Research

Research

The blind and visually impaired community is always looking for supports. We are one of the representatives who can provide that help, be the guidance for the blind and visually impaired community in their ordinary lives.

The blind and visually impaired community is always looking for supports. We are one of the representatives who can provide that help, be the guidance for the blind and visually impaired community in their ordinary lives.

Research

The blind and visually impaired community is always looking for supports. We are one of the representatives who can provide that help, be the guidance for the blind and visually impaired community in their ordinary lives.

Design

Design

In developing our visual identity, we will focus on these specific elements and concepts: Light, Blear, Dark, Hopeful, Vibrant, Lively. These principles ensure our brand design decisions to be in place and support viewers to get a better feeling for our brand.

In developing our visual identity, we will focus on these specific elements and concepts: Light, Blear, Dark, Hopeful, Vibrant, Lively. These principles ensure our brand design decisions to be in place and support viewers to get a better feeling for our brand.

Design

In developing our visual identity, we will focus on these specific elements and concepts: Light, Blear, Dark, Hopeful, Vibrant, Lively. These principles ensure our brand design decisions to be in place and support viewers to get a better feeling for our brand.

Concept

Concept

"mơ" wants to recreate the perspective of the blind and visually impaired for our audiences through blear and darkness to reflect back on themselves. Encourage viewers to experience new things as well as develop themselves. "mơ" will be light, to open the opportunities for the blinds and visually impaired community. Light is also one of the important factors that is needed for every person’s eye to see colors.

"mơ" wants to recreate the perspective of the blind and visually impaired for our audiences through blear and darkness to reflect back on themselves. Encourage viewers to experience new things as well as develop themselves. "mơ" will be light, to open the opportunities for the blinds and visually impaired community. Light is also one of the important factors that is needed for every person’s eye to see colors.

Concept

"mơ" wants to recreate the perspective of the blind and visually impaired for our audiences through blear and darkness to reflect back on themselves. Encourage viewers to experience new things as well as develop themselves. "mơ" will be light, to open the opportunities for the blinds and visually impaired community. Light is also one of the important factors that is needed for every person’s eye to see colors.

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